Product glossary

Situation: I saw NCSA product and feature names being used in an inconsistent manner across marketing, product, and customer service collateral. Employees also often did not have a strong grasp of every product and feature that we offered. 

Task: Outline a case for why NCSA should standardize the casing and naming of its various products and features. 

Activity: I performed a content audit and wrote the product glossary. 

Result: The glossary was adopted to standardize language across our product, marketing, and customer service departments. You can read more about the process here.

NCSA onboarding

Situation: NCSA needed to highlight product features, educate users, and increase engagement after the rollout of the new dashboard in our Recruit Match product.

Task: I was tasked with writing the onboarding flow for both mobile and desktop. 

Activity: Using feedback from product stakeholders, user interviews, preference testing, and outlined copy goals, I presented a researched version of the onboarding flow.

Result: Significant lift across several metrics, including searches (+10.5%), favorites (+5%), and college page views (+13.7%). You can read more about the process here.

Independent learning

• Chatbot Writing & Design from UX Content Collective

• UX Writing Certification from UX Content Collective

• UI/UX Design Specialization from CalArts on Coursera

• UX Research at Scale: Surveys, Analytics, Online Testing from University of Michigan on Coursera

• Introduction to User Experience Principles and Processes from University of Michigan on Coursera

• Understanding User Needs from University of Michigan on Coursera

• Visual Elements of User Interface Design from CalArts on Coursera

• UX Design Fundamentals from CalArts on Coursera

• Web Design: Wireframes to Prototypes from CalArts on Coursera

• Web Design: Strategy and Information Architecture from CalArts on Coursera

Join NCSA page

Situation: This page was outdated, but it was still receiving significant traffic.

Task: Update this page while aiming to increase web traffic and time on page. 

Activity: I relied on qualitative testing (Cloze and highlighter testing) and Survicate feedback obtained with the help of an SEO strategist. I also worked with a designer to improve the layout and place registration buttons along the axis of interaction. 

Result: A significant year-to-year boost in traffic (+60%), time on page (+33%), and other metrics. You can see more of the process here.

Team Edition user manual

For this project, I was tasked with writing the Team Edition user manual and collaborating with the graphic designer to create a digestible guide. After receiving feedback from stakeholders on key pain points, I focused on outlining important steps and functions in a clear and concise manner.